My Work
During the Fall of 2025, I had the chance to work as a campus ambassador for WhatsApp. This role consisted of me actively forming new and engaging ways to strengthen WhatsApp's presence on Syracuse's campus. For this role, I hosted two large scale events through both University Girl and DPHIE, to bring awareness to the communication platform. Both events provided students a setting where they could connect and use WhatsApp to share those experiences with each other. This approach helped users understand the platform through actual use rather than explanation, which made the adoption feel organic rather than forced.
My Work
At University Girl, a student-run magazine at Syracuse University, I had the opportunity to create TikTok content focusing on fashion and trends. I've put together videos that update people on what's new, offer clear recommendations and keep our audience looped in on what's worth paying attention to. Through this work, I've gained filming and editing skills as well as learning how to read the data behind each post. These skills have helped me produce content that preforms well on TikTok while staying aligned with University Girl's voice and aesthetic.​
My Work
I had an amazing opportunity to work with The Mayfair Group and Kin Euphorics, creating a piece content that aligned with their brand values of authenticity and wellness. For The Mayfair Group, I filmed a "Get Ready With Me" video while discussing an upcoming event they were hosting—a free virtual therapy session designed to bring people together in a safe space to be real, open, and vulnerable. Through this video, I not only promoted the event but also emphasized the importance of mental well-being, encouraging viewers to engage in meaningful conversations.
My Work
During the summer of 2024, I collaborated with Dorm Haul to build their TikTok presence and showcase their dorm essentials. I created engaging content that highlighted their products, including un-boxings, dorm transformations, and styling tips. My videos emphasized how Dorm Haul provides everything students need to furnish their dorm rooms, blending functionality with aesthetic appeal. By developing creative and visually compelling content, I helped strengthen their brand identity on TikTok and connect with a college audience looking for practical yet stylish dorm solutions.